Fashion15 Jul 20267 MIN

The Goa shopping guide—with nary a flea market in sight

The Sunshine State’s most compelling retail experiences are hidden in old Portuguese homes, unmarked ateliers, and studios that only open by appointment

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Whalesong, Goa

Goa’s retail scene has quietly moved on from flea markets and souvenir stalls to something far more considered: designers and collectors who’ve turned centuries-old Portuguese-Goan homes into boutiques, ateliers tucked behind unmarked gates in Siolim and Moira, and concept stores where the person who greets you at the door is usually the one who curated everything on the shelf. Nothing here is trying too hard to be found. You have to already know or be told.

Whether you’re after slow-fashion cottons woven a few kilometres from where you're standing, a vintage find with a well-travelled backstory, or a heritage villa that happens to double as a shop, here’s where to find Goa’s most compelling shopping experiences.

The by-appointment insiders

280 Siolim by Savio Jon

280 Siolim by Saviojon Fernandes
Inside 280 Siolim by Savio Jon

Goa-based designer Savio Jon has turned his own home in the forested lanes of Siolim into a boutique that’s an archive, an atelier, and his life story, all at once. Gable-tiled roofs, textured white walls, and vintage grey terrazzo floors hold tabletops piled with the things Jon has collected over decades and add to the feeling that you’re being let into someone’s private world rather than a store. There’s crockery and antique jewellery, artefacts, textiles, and of course his own line of soft, airy, coastal-climate clothing.

The Nod recommends: If you ask nicely, Jon might pull out a stack of vintage jeans and offer to upcycle a pair for you with a patchwork of textiles.

Address: 280, Siolim, Goa (by appointment)

Ranji, Moira

Designer and stylist Ranji Kelekar’s home and studio in the village of Moira is essentially a shoppable extension of his own taste. Think rooms filled with global decor finds sourced from vintage and flea markets around the world. There are no rules to how Ranji styles a space, and he’ll happily tell you as much—pair the blue and white porcelain crockery with silver candlestands, add glassware from Japan and linen from Paris, mix old and new, mix eras, mix continents. If you’re lucky, lunch might be involved.

The Nod recommends: Go in with time to spare and ask Ranji for a styling tip or two. It’s half the reason people come back.

Address: House No 240, Moira, Goa (by appointment)

Wunderhaus Handmade

Founder and designer Kedar Maddula runs Wunderhaus out of the lesser-known neighbourhood of Uccasaim, working almost entirely in unisex, free-size silhouettes woven by hand across different regions of India. The label leans into the diversity of India’s handloom traditions rather than any one region’s signature, which means the collection changes texture and story from one visit to the next. There’s no walk-in storefront in the conventional sense. This is a studio you write in for, and the visit itself is part of the experience.

The Nod recommends: The handspun khadi cotton T-shirts combine brightly coloured ikat and batik.

Address: Uccasaim, Goa (by appointment via Instagram DM)

For slow fashion and conscious cotton

Maikai

Maikai, by designer Vidya Sethi, is an artisanal slow-fashion house working directly with artisan communities across India who make everything by hand in small batches. There are cottage-core style peasant dresses, waistcoats, dainty jewels, even swimwear, all of it in bright colours or delicate block-print patterns. The brand’s real claim to fame, however, is their IP-registered sports bra made entirely from natural fibres. No synthetics, no elastane, no microplastics—just two years of research with Indian weavers.

The Nod recommends: While the brightly printed sports bras sell out quickly, the brand’s flirty minidresses are also a fun option.

Address: H No 1278/C, Khursa Waddo, Carona Village, Aldona, Goa - 403523 (via appointments Monday to Saturday, 11 am to 5 pm) 

No Nasties

Housed in a heritage Goan home just off Anjuna-Mapusa Road, No Nasties was India’s first 100 per cent certified organic and fair-trade cotton label, founded by Apurva Kothari back in 2011. The store feels less like retail and more like a return to a friend’s verandah with sunlit floors, a worn-in couch in the corner, and racks of super-soft tees, hoodies, and easy jumpsuits that are as much about the supply chain behind them as the cut. Everything is organic, vegan, and carbon-conscious, without ever compromising on comfort.

The Nod recommends: Their one-size jumpsuit, which somehow works on every body type that walks in.

Address: House No 46, Saunto Waddo, Anjuna-Mapusa Road, opposite Gunpowder restaurant, Assagao, Goa - 403507. Also at: 432, Rua da Natal, Fontainhas, Panaji, Goa 403001. Open daily, from 10 am to 7 pm

Siesta o’Clock

Started by former journalists Rene Verma and Vaibhav Sharma, Siesta o’Clock turns Goa itself into a print. Sleepy balcão cats, village taverns, cashew apples, weekend markets, all rendered as bright prints on shirts and dresses in organic cotton, made in small batches at their own local workshop. The Socorro studio is designed like a living room, with warm lighting, plants, and a couch for tired shoppers. The newer Assagao outpost is tucked inside Jugnu Bar & Kitchen, a kooky glasshouse space that doubles as a lunch stop.

The Nod recommends: The shirts in their Artist Edit curation. Each colourful pattern tells a different only-in-Goa story.

Address: Villa 5, Vista de Paix, Ambirna, Socorro, Porvorim, Bardez, Goa - 403501. Also at: Jugnu Bar & Kitchen, 140, Bairo Alto, Assagao, Goa. Open Monday to Saturday, 11 am to 6 pm. Closed Sundays

Concept stores

The Flame Store

The Flame Store is the kind of place that gave Goa’s shopping scene its reputation for being better than palm-print co-ord sets. Founded by designers Jagvir Matharoo and Martino Caramia, it now spans several curated outposts across North Goa, each with a slightly different personality but the same core sensibility: resort wear in cotton, silk, and linen, with relaxed silhouettes, solids, stripes, and subtle prints landing somewhere between coastal ease and The White Lotus-worthy glamour. Clothes are designed in-house; accessories and home decor are curated from designers around the world. The result is a well-edited holiday wardrobe where everything you buy will feel just as relevant on a Tuesday at home as it did on a weekend in Goa.

The Nod recommends: The kaftans in lightweight silk that work perfectly for evenings at a bar or by a beach.

Address (multiple locations): Candolim: 1255, Anna Vaddo Road, next to Lawande Super Market; Assagao: next to Gunpowder restaurant, Saunta Vaddo; Sangolda: 66, Chogm Road, next to Mãe de Deus Church. Open daily, from 10 am to 10 pm

Whim

Whim started in 2015 the way the best labels do—from a personal frustration. Designer Poorvi Munim couldn’t find clothing that reflected her own sense of individuality, so she built a brand around the gap she kept falling into: between high street and designer, between trend-driven and timeless. The result, now a decade in, is a label that draws on a Korean design sensibility and translates it into pieces made in India—think shirts with playful collars or unexpected pockets, bubble-hem dresses, oversized balloon pants and more in muted colourways.

The Nod recommends: Ruched backs, asymmetric hemlines, draping details, extra-large pockets—their white shirts are anything but basic.

Address: 45, Assagao Road, Assagao, Goa. Open daily, 11 am to 9 pm

Rangeela

A 22-year-old family-run institution in Assagao, Rangeela occupies a heritage villa where an enchanting maze of luxury clothing, home decor, gifts, and furniture unfolds room by room. Exotic masks, brassware, figurines, and textiles sourced from across India, Indonesia, and Africa fill its corridors and open verandahs, making it feel more like a private museum of collectibles than a shop. The shop itself is a design lover’s dream come true, from monochromatic tiles and exposed-brick walls to large palm fronds peeping out of glass jars.

The Nod recommends: The handwoven cushion covers and reed-woven lampshades, an easy souvenir that won’t feel like one.

Address: Saunta Vaddo #13, Anjuna-Mapusa Road, near Gunpowder restaurant, Assagao, Goa - 403507. Open daily, 10 am to 9:30 pm

Whalesong

Co-founded by Srimoyi Bhattacharya, Shikha Bagaria, and Sonal Chowdhary, who doubles up as the lead curator, Whalesong sits in a sun-washed cottage in Parra and calls itself a gallery, though it’s really a hybrid of art, design, and fashion built for the self-professed slow shopper. Original artworks, furniture, photography, limited-edition prints, and clothing that reads more like wearable art all live under one roof.

The Nod recommends: The framed limited-edition prints inspired by Goan heritage, a genuinely different kind of souvenir.

Address: Whalesong, Villa Carlotina, 223 Auchit Vaddo, Sateri Nagar Colony, Verla, Parra, Goa - 403510. Open Tuesday to Sunday, 11 am to 6 pm. Closed Mondays

Saltylulla & Co. The Shop

Spanish-Venezuelan designer Carolina Páez opened her flagship in Parra in 2022, and it’s grown into a multinational creative platform showcasing over 25 women-led brands from around the world alongside her own label. Think tropical-chic silhouettes in 100 per cent cotton, freedom-first cuts, and a colour story that feels like it was dreamed up somewhere between Goa and Martinique.

The Nod recommends: Páez’s own line, for her signature bright, print-driven, maxi dresses and shirts.

Address: H. No. 477/2, Patrao Villa, Gamma Waddo, Parra, Goa - 403510. Open Monday to Saturday, 10:30 am to 6:30 pm. Closed Sundays

Panjim’s heritage house boutiques

Sacha’s Shop

The origin story of Sacha’s Shop is exactly what it sounds like: Sacha Mendes, former stylist and lifestyle writer at Elle, Condé Nast, and GQ, came back to her family home in Panjim with one rack of clothing from designers she’d spent years championing, and word got around. That was the whole plan, and it turned into one of the country’s most quietly celebrated boutiques. Tucked into the side entrance of the same ancestral home she grew up in, the shop spreads across two small rooms, with clothes arranged by colour rather than designer, statement jewellery draped casually across tables, handmade ceramics, boutique teas, saris, handpicked menswear, and found objects that defy categorising.

The Nod recommends: The menswear, which is understated and notoriously hard to find this well-edited anywhere else in Goa.

Address: Swami Vivekananda Road, Panaji, Goa - 403001. Open Monday to Saturday, 10 am to 7 pm. Closed Sundays

OMO (On My Own)

On My Own OMO Goa shopping guide_the Nod.jpg
The exterior of OMO

Started by Akriti Shantakumar in Mumbai before relocating to Goa, OMO is boho, sustainable, and quaintly Indo-Western, made with natural fabrics and vegetable dyes. Housed in an old Goan home near Panjim’s Head Post Office, the store shares its space with a cafe, so you can browse the racks of relaxed cotton separates for men and women with a cup of something in hand.

The Nod recommends: The hand-tie-dye cotton pieces, which capture the label's Goa-meets-Mumbai energy best.

Address: Near Head Post Office, Altinho, Panaji, Goa - 403001. Open daily, 10:30 am to 7:30 

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