Born and raised in Lucknow, Astha Suri has spent the better part of her life in the city, making ganjing—a distinctly Lucknawi trait of experiencing things in an unhurried, indulgent fashion—second nature. “It’s more than just shopping,” says the founder and creative director of artisanal perfume brand, Naso Profumi. “You move seamlessly from old arcades to buzzing lanes, past neighbourhood institutions and family-run stores selling everything from traditional chikankari and zardozi to unexpected, idiosyncratic finds.”
Astha Suri is the founder of Naso Profumi
To visiting friends and family, she plays a time-travelling local guide, slipping into the past via heritage buildings, fading signboards, and places like Sahu Cinema, the city’s first cinema hall, which continue to quietly exist. “Lucknow has never been good at marketing itself, which is why many still find it underrated. That’s also why I enjoy sharing my experiences—whether with friends, family or colleagues bringing work projects to the city. There’s always more to see if you know where to look,” says Suri, who comes from a long line of Lucknow-based perfumers.
Below, she maps the Lucknow she knows best—through places, rituals, and moments that have shaped her relationship with the city.
The best spot to hit your 10k goals
Start your day at Janeshwar Mishra Park. The walking trails and dense greenery bring instant clarity, and with a 10 km loop, two rounds easily add up to 20,000 steps even before the city fully wakes up.























