Inside every steel almirah lies a piece of legacy that has been passed down from one generation to another. Natural diamonds have long carried emotion and meaning, especially in women’s wardrobes: the engagement solitaire, the first-salary studs, a tennis bracelet to mark an important achievement, or that one heirloom piece from a mother or grandmother’s collection. But diamonds have also been an intrinsic part of men’s wardrobes, carrying the same sense of sentimental value and depth. Biren Vaidya, managing director at House of Rose, fondly recalls, “On my wedding, I gifted my father diamond buttons, which he wore for the occasion. It was elegant and personal, just like him.”
Historically, there has always been an appetite for diamonds among men. Time-travel a few centuries back, and Indian maharajas were among the biggest patrons of diamond jewellery, long before men’s jewellery became a red-carpet talking point. The largest necklace ever made by Cartier was commissioned by Maharaja Bhupinder Singh of Patiala in 1928 and featured five strands of 2,930 natural diamonds. Maharaja Duleep Singh of Lahore wore a marvellous diamond in his sarpech, while the Maharaja of Ratlam donned a turban with a sarpatti of diamonds and other precious stones for his nuptials.
Today, diamonds, of course, remain an integral part in men’s ceremonial jewellery, but there is also a larger shift underway as men start to experiment more freely with their personal style. Jewellery houses have long customised diamond jewellery for male clients: cufflinks, sherwani buttons, or a pair of classic solitaire studs for special occasions. But what’s changing is that these pieces are not just reserved for weddings, black-tie events, or the one day a year they decide to wear a bandhgala. While diamond-studded brooches are a go-to for their ability to elevate even the sharpest of suits, more and more men are also sporting styles like tennis necklaces, rings, and stud earrings as part of their daily wardrobes, signalling personality rather than occasion.











